The Profile

The Profile

The Profile: The podcaster taking over mainstream media & the YouTubers building a merch empire

Here's how Gwyneth Paltrow’s once-mocked ideas about health and wellness became part of mainstream culture.

Polina Pompliano's avatar
Polina Pompliano
Jul 04, 2021
∙ Paid

Good morning friends!

Today, we have a guest post by Ali Montag, a writer based in Austin who authors Letters from Home & Away. Below, Montag breaks down Gwyneth Paltrow’s always-controversial brand strategy that’s turned her into a business powerhouse. I hope you enjoy the excerpt below. Read the full story here.

—

How Gwyneth Paltrow Turned Goop Into a $…

User's avatar

Continue reading this post for free, courtesy of Polina Pompliano.

Or purchase a paid subscription.
© 2026 The Profile · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture