The Profile: The podcaster taking over mainstream media & the YouTubers building a merch empire

Here's how Gwyneth Paltrow’s once-mocked ideas about health and wellness became part of mainstream culture.

Good morning friends!

Today, we have a guest post by Ali Montag, a writer based in Austin who authors Letters from Home & Away. Below, Montag breaks down Gwyneth Paltrow’s always-controversial brand strategy that’s turned her into a business powerhouse. I hope you enjoy the excerpt below. Read the full story here.

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