Last updated: October 23, 2026
Logan Paul is an American YouTuber, WWE performer, and co-founder of sports-drink brand Prime. Older brother to Jake Paul, he turned early Vine/YouTube scale into wrestling storylines, a collectibles business, and — as of late 2025 — a general-partner seat at Anti Fund, the brothers’ attention-levered venture firm.
Get profiles like this in your inbox — Subscribe to The Profile (free)
Quick facts
Born: April 1, 1995 (age 31)
From: Westlake, Ohio (Cleveland suburb)
Role: Influencer, professional wrestler, entrepreneur, venture GP
Company / vehicles: Prime Hydration (co-founder); Impaulsive podcast; Ripit / collectibles efforts; Anti Fund (GP); Lunchly (snack brand, public reporting)
Known for: YouTube vlogs; WWE runs; Prime’s breakout; high-end Pokémon / trading-card spectacle
Family (public): Brother Jake Paul; married Nina Agdal (2025, public reporting); one child
Active since: Childhood YouTube experiments; Vine/YouTube breakout mid-2010s; WWE from 2021–2022 onward
Who is Logan Paul?
Logan Paul is the older Paul brother — and, in The Profile’s framing, the one who most explicitly describes the public act as kayfabe. Off camera he talks anime, Pokémon, and dinosaur docs; on camera he can play the “dumbass dickhead people love to hate,” then drop character in the elevator to critique the take.
He left college after out-earning his commercial-roofer dad’s best year, moved to Los Angeles, and helped define influencer-scale YouTube. A 2017 Japan “suicide forest” vlog showing a dead body triggered global backlash he never fully escaped. Reinvention came through combat-adjacent spectacle (boxing exhibitions, then WWE) and consumer products — especially Prime, which did more than $1.2 billion in revenue in 2023 before projections cooled. In December 2025 he joined Jake and Geoff Woo’s Anti Fund as a GP, formalizing what the brothers had already been doing: using taste and reach as venture distribution.
Jake’s boxing/Betr/W lane is covered separately in Who Is Jake Paul?.
Will Jake and Logan Paul’s Haters Make Them Billionaires?
Jake Paul is laying on a curved gray sculpture in the lobby of a Manhattan office building that houses Aquarian Holdings, a $27 billion financial firm. Two men in dress shirts walk in from lunch. One does a double take.
Career timeline
~2007+ — Early YouTube with Jake; later Vine fame
College → drop out — Moves to L.A. to pursue internet full-time after six-figure creator year
2017 — Aokigahara “suicide forest” vlog controversy
2018+ — Launches Impaulsive podcast
2021 — Invests early in Whatnot ($100K at ~$90M valuation); buys rare illustrator Pikachu card for $5.275M
2021–2022 — WWE debut path; signed through 2020s Raw-brand run (titles noted in public bios)
2022–2023 — Prime Hydration explodes culturally; 2023 revenue reported >$1.2B
2025 — Marries Nina Agdal; joins Anti Fund as general partner (December)
2026 — Auctions Pikachu card for $16,492,000 (AJ Scaramucci as buyer in Profile scene); joint billionaire-plan Profile with Jake (May)
Notable deals & companies
Prime Hydration: Co-founded sports drink; Congo Brands handles majority ops/distribution in widely reported structures; Logan’s role is demand/attention. Media have pegged his stake around ~20% (company has not confirmed). Peak valuation chatter in the $3–8B range (e.g., CB Insights-era estimates) would imply paper wealth near a billion at the top — not liquid, not confirmed, and revenue outlook later softened. Estimates vary.
Whatnot: $100K check in 2021 at ~$90M valuation; company later cited at ~$11.5B in Profile reporting — implying a multi-million mark before dilution caveats.
Anti Fund: Joined as GP (Dec 2025); shared portfolio narrative with Jake/Woo (OpenAI, Anduril, Ramp, etc. — marks move).
Ripit / collectibles: Pokémon and premium-card business; record Pikachu sale $16.492M after $5.275M basis (~3x in five years).
WWE: On-screen performer with championship runs listed in public wrestling records — a brand and payday engine alongside YouTube.
Want the full story? Read our deep profile — Will Jake and Logan Paul’s Haters Make Them Billionaires? — then subscribe free.
What they’re known for
One of YouTube’s defining millennial/Gen Z creators
Co-founding Prime and riding (then defending) its boom-bust attention cycle
WWE crossover legitimacy inside sports entertainment
Collectibles flexes that double as content (Pikachu auction)
Pairing with Jake to argue haters are just unpaid distribution
In the news
May 2026: Joint Profile investigation on the brothers’ billionaire plan.
2026: Record trading-card auction coverage across mainstream outlets.
Dec 2025: Anti Fund GP announcement.
Ongoing: WWE storylines and Prime brand scrutiny as volumes normalize from the 2023 spike.
Quotes
“Jake and I have a secret weapon in that we’re not actually the dumbasses that we’re perceived to be. This is a façade.” — Logan Paul, to The Profile
“All those performances are a vehicle for us to build big businesses.” — on boxing/WWE as business infra
“It just seems like an accomplishment that Jake and I can both independently achieve in this life. So why not try to achieve it?” — on becoming billionaires
“I have really high standards for the content we put out. Maybe unrealistically high sometimes.” — after a podcast taping
Controversies / criticism
2017 suicide-forest vlog: Major reputational scar; still referenced as shorthand for influencer recklessness.
Prime sustainability questions: After $1.2B+ 2023 revenue, later projections and hype-cycle critiques tested whether attention brands endure.
Venture skepticism: Some investors told The Profile Anti Fund’s edge can sound like narrative and distribution without a sharp sector thesis — Woo/Paul camp argues tastemaker distribution is the thesis.
Kayfabe bleed: The same provocation that grows the audience complicates “serious businessman” reception.
Net worth & money
No single verified net worth is stated here. Closest public threads: Prime ownership estimates (~20% unverified) against contested multi-billion peak valuations; Whatnot markups; WWE/YouTube/brand cash; Anti Fund carry/marks; the Pikachu trade ($5.275M → $16.492M). Paper ≠ liquid. Estimates vary; Prime alone has been enough for “on-paper billionaire” chatter that Logan has not fully realized as cash.
FAQ
Who is Logan Paul?
Logan Paul is a YouTuber, WWE wrestler, and entrepreneur best known for Prime Hydration, Impaulsive, and high-visibility collectibles — and for building businesses with brother Jake.
What is Logan Paul known for?
YouTube fame, WWE, Prime’s cultural takeover, and flipping attention into consumer and venture equity.
What companies has Logan Paul founded or run?
Prime (co-founder), Impaulsive, collectibles efforts (e.g. Ripit), Lunchly (publicly associated), and Anti Fund (general partner). See also Who Is Jake Paul?.
What is Logan Paul’s net worth?
Not verified publicly as a total. Prime stake estimates and private marks drive wide ranges; treat billionaire-on-paper claims as speculative.
Is Logan Paul married?
Yes — public reporting lists marriage to model Nina Agdal in 2025; they have a child.
Why is Logan Paul in the news?
WWE, Prime, record card sales, Anti Fund, and the brothers’ explicit billionaire-ambition content cycle.
Further reading
Will Jake and Logan Paul’s Haters Make Them Billionaires? — The Profile original by Polina Pompliano
Who Is Jake Paul? — sibling People to Know page
Logan Paul — career overview
The Profile sends deeply reported profiles of influential people every week. Subscribe free →